Now, Champions League’s greatest names and games will appear to fans in engaging, short-form video. The TikTok will also travel behind the scenes, and offer insights in the most entertaining way.
Their TikTok also aims to celebrate the rich history of the world’s premier club competition.
Champions League already have a following of 185 million social media followers across their social media platform.
This number will soon rise again, after their TikTok takes off!
The goal is to reach a younger demographic, perhaps unfamiliar with the historic competition of their parents’ and grandparents’ times.
TikTok, popular among the millions of millennials and Gen-Z kids across the globe, offers access to the online generation.
So, the future really is digital! Indeed, UEFA was compelled to partner up with TikTok in February, 2021, and now they’re ready to launch!
Here is the UEFA Champions League TikTok handle, as well as its handles for other online platforms:
App: Official UEFA Champions League
VK (Russian): @ChampionsLeague
Sina Weibo (Chinese): @uefacn
Twitter (Spanish): @LigadeCampeones
Twitter (Japanese): @UCLJapan